Category: Marketing

  • 4 Best Local SEO Michigan Strategies to Use

    4 Best Local SEO Michigan Strategies to Use

    Search engine optimization, otherwise known as SEO, can be of great benefit to local business owners. Your goal with SEO is to ensure your business ranks at the top of search engine results, and above your competitors when local customers perform a relevant search. With so much advice available for improving your local SEO strategy MI, you may feel overwhelmed and unsure of where to invest your time, energy, and resources. By following the proven tactics below, you will give your business the best shot at reaching the top of the searching rankings in your local Michigan area.

    1. Optimize Your Website’s Content for SEO

    Strategies to improve the content of your web pages to be friendlier to search engines form the basis of SEO. SEO is always changing, and methods that used to work, such as keyword stuffing, are no longer recommended. Today’s SEO focuses on crafting value for the visitors of your website. Provide them with information about your products or services and contact information in an easy-to-navigate way. Make sure your site is optimized for mobile viewing, which will also boost your local SEO Michigan ranking.
    Inbound marketing is a term used to describe hubspot marketing agency. Inbound marketing focuses on attracting consumers by providing relevant and helpful information and offering value at each stage of the purchase process. With inbound marketing, potential consumers find you through channels like blogs, social media, and search engines. While outbound marketing, inbound marketing does not have to compete for the attention of potential consumers (direct mail, advertisements, print and TV, cold calling, etc). It helps you attract the proper consumers and prospects. You can attract qualified prospects and develop confidence and credibility for your company by providing content that addresses all of your ideal clients’ concerns and demands. The following are some of the methods and tools used in inbound marketing: Blogging Social Media Search Engine Optimization Landing

    2. Encourage Customers to Leave Reviews

    According to recent surveys, many potential customers read online reviews to help them decide which local business to choose. Reviews not only give a favorable impression of your business but also inform readers about your service or product. Make it easy for customers to leave reviews by linking accounts to your website. If a client tells you they had a great experience working with you, gently ask them if they would leave a review—you may be surprised how often they will. These reviews improve your online image as well as boosting your search rankings.

    3. Claim & Fill Out Your Google My Business Account

    No matter where your local business is in Michigan or what industry it operates under, having a Google My Business account is a crucial part of a successful SEO strategy. The first step is to claim and verify your business, a relatively simple process. Once your profile is set up, fill out every area entirely, ensuring that all your contact information, such as your business’s address, phone number, and email, are accurate. Add a brief but informative description of your business but steer clear of keyword stuffing or other outdated SEO techniques.

    4. List Your Business on Other Business Directories

    While Google My Business is an important directory to be a part of, it’s not the only one. Other sites, such as Citysearch and Yelp, are used by customers all over Michigan when making decisions on where to spend their dollars. Claim your business on each of these directories, ensure all information is up-to-date, and fill them out according to the individual website’s specifications.

    By taking these steps to improve your business’s SEO, your website will rise to the top of the search rankings, gaining you more business and visibility.

  • Little-Known Facts and Misconceptions About Drain Repairs

    Little-Known Facts and Misconceptions About Drain Repairs

    There are quite a few unknown facts and misconceptions about how to properly maintain your home’s drainage system. You would be surprised by the countless number of plumbing myths that actually exist. As a homeowner, the more that you understand about how your home’s plumbing system works. Then, the better chance you have of providing proper maintenance and care to your home’s drainage system. Proper drain cleaning is an essential part of a happy and healthy home. (more…)

  • Top 10 Ranked Products For Amazon Product Sales Data

    Top 10 Ranked Products For Amazon Product Sales Data

    At some point, most Amazon sellers want to know the best way to use Amazon product sales data to scale up their business or grow their product lines.

    Having accurate and reliable Amazon product sales data at your fingertips can help you better understand the strengths and weaknesses of your business. In fact, FBA sellers should be doing ongoing research.

    Here’s is a list of Amazon research tools to help you scale up your Amazon business.

    Ranked #1 for Amazon Product Sales Data:
    AMZScout Pro Extension for Chrome

    AMZScout’s Chrome Extension Pro is a very comprehensive tool that ranks #1 by Amazon sellers for many reasons.

    AMZScout provides a free trial without any credit cards, which is a great way for new Amazon sellers to see the power this tool provides. Best of all, this easy to use and well designed extension has a huge number of indicators for researching profitable products on Amazon. It provides monthly sales estimation data based on a unique algorithm. The feedback given by most Amazon sellers states that this tool gives the most accurate data out of all the search slack export tools available. It includes many important features to help you research faster and easier. For example, Potential Score. Potential Score is calculated on several factors, and it’s only available on AMZScout. This indicator will be extremely useful for quick niche analysis.

    Jungle Scout

    Jungle Scout is a popular tool for Amazon product sales data. Although it has slipped in popularity because of overestimated sales data entry automation, it is still an easy to use software tool that contains a lot of valuable data. This tool has an attractive and clear interface. Jungle Scout offers opportunity score to check a product niche quickly. It also loads and provides data faster than many other tools, which is another advantage of this tool. It shows many indicators, but based on user feedback it doesn’t include as much as other competitive products.

    Fingerprint & Biometric Time Clock Machines

    As biometric devices have been gaining popularity in the last few years, Business owners are considering replacing their punching systems with these advanced Biometric & Fingerprint Time Clocks machines. A biometric time clock device is a great solution that tracks employees clocking in for work, with recognition of fingerprints, and faces. Biometric clock devices are used by hand geometry to identify employees’ IDs.

    A Fingerprint time clock device can scan & recognize employee IDs by recognising employee fingerprints and then access the employee’s real working time hours automatically.

    Amazooka

    It’s a pretty new tool in the marketplace, and ranks 3rd in our overall review of products because of its negative review monitoring and keyword tracking features. Though most of features of the tool are aimed to help a seller to monitor his/her Amazon product sales data, Amazooka is included in this list since it can be useful for product research as well

    Camelizer

    The Camelizer is a Chrome extension from camelcamelcamel.com. It allows to view price history charts from camelcamelcamel.com without leaving retailer product pages. It also gives easy access to the complete price history data on the website. Having a very simple design it is a very handy extension that is worth the time to install.

    Sellics

    Sellics is an integrated software that has necessary tools for product research. It has a convenient niche analyzer tool to analyze sales volume and competitiveness of a niche in one click. It also has product spy feature that shows actual sales volume of a target product.

    Unicorn Smasher

    This is a free to use and very simple Amazon research tool. It provides basic data about products on the selected Amazon page. It will give users the necessary basic indicators and tools for in-browser analysis and can help you easily find a few profitable product opportunities. More advanced Amazon sellers will likely need more data as they grow, but as a free tool this is a good place to start.

    AMZ Seller Browser

    This new tool helps you to speed up the product research process. It can be used for searching new product ideas, as it shows a variety of information, including: product BSR, rank and price history from camelcamelcamel.com, other products from this brand, how many FBA sellers sell this product and some other useful information.

    AMZShark

    This tool for Amazon sellers provides a variety of features including niche scout, keyword explorer, super URLs, PPC Scout, and much much more. So, it is quite useful for sales monitoring as well as for product research.

    AMZScout Web Application

    The tool allows to find product niche using huge cloud-based product database. It works well with the Chrome extension allowing to do the complete research and to monitor your Amazon product sales data. AMZScout web application allows to get different statistics and follow competitors sales data.

    Sellcaster

    It is a simple extension that allows you monitor competitor inventory and sales, find profitable opportunities and also research and restock any products. It includes Amazon fees calculator to check profitability of the potential product.

  • How Small Moves, Smartly Made, Can Set Big Things in Motion

    How Small Moves, Smartly Made, Can Set Big Things in Motion

    Small moves are the perfect example of how small things sometimes need the most work. You might be just moving one floor down or a block away but it all requires much of your mind and time. And by using your mind smartly is how you can set the new living into motion. The smart plan will need good decision making, being organized, and being open to options. (more…)

  • Employee Background Checks: Top 7 Trends for 2018

    Employee Background Checks: Top 7 Trends for 2018

    2018 is right around the corner, and your business needs to understand best practices for employee background checks when looking to expand your workforce. Here are seven top trends we expect to take precedence in 2018. Many of these trends have been growing in popularity over the past few years, while others have only recently emerged.

    “Ban the Box” Legislation Will Continue to Expand

    Currently, around 24 states and 150 cities and counties have adopted ‘Ban the Box’ or similar measures to help applicants with criminal records move past initial hiring stages, according to the National Employment Law Project.  The laws have also evolved and increased in complexity over the past several years. However, many ordinances still allow employers to consider convictions later in the process, particularly if it that criminal history has implications for the position.

    In 2017, California enacted The California Fair Employment and Housing Council (FEHC) which has finalized the “Consideration of Criminal History in Employment Decisions” regulation. This focuses heavily on “Ban the Box.”

    “Ban the Box” is also expanding beyond criminal history inquiries and now includes salary inquiries for some states. It is expected that this new type of “Ban the Box” legislation will gain popularity.

    In 2018, we expect this type of legislation to continue to expand across more states and cities in the United States. The movement is growing quickly, and the stipulations vary by state, city, and county.

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    Interest in ATS / Background Check Integrations Continue to Increase

    Applicant Tracking System (ATS)/ background check integrations are changing the world of employee background checks. While these integrations have been around for years, more global companies of all sizes are recognizing how these integrations can improve the candidate experience and lead to better employees. Integrating your ATS platform is a great way to save money, increase visibility and eliminate dual sales data automation CRM. They can also lead to faster hiring processes, fewer phone calls and emails between decision-makers and candidates, and improved candidate experiences on mobile and desktop devices. When choosing employee background check services, look for a company that offers custom integrations with your existing solutions.

    Continuing Complications around Legal Marijuana and Drug Testing

    California recently voted to make marijuana legal for recreational use, following previous states such as Colorado and Washington. Sooner or later, marijuana may be legal under federal law, as well. However, while marijuana may be legal at home in some states, that doesn’t mean that it’s legal at work.

    Creating a company policy that offers conditional employment pending a drug test is one way to ensure you hire responsible employees. Additionally, you should educate current employees about possible repercussions for recreational marijuana use. Drug free work place policies, trainings, and informational posters can help deter marijuana use.

    Expect legal complications and related legislation to expand as more states continue to legalize the substance.

    Millennials Continue to Impact Background Check Evolution

    Millennials have taken over the workplace, and they’re having an impact on traditional workplace procedures—including background checks. Transparency is prized by millennials, so providing it during the employee background check process is important.

    When working with potential employees, explain what will be performed in the screening process before it happens, and allow for questions and explanations if a negative piece of information arises when the background check is conducted. Additionally, millennials may not rely on credit cards as much as older generations.  Looking at a credit report, as part of the job responsibility, may pose a challenge when screening millennials.

    Social Media Screening Will Continue to Increase

    Including social media as part of employee background checks is a hotly contested issue. Despite that fact, the practice has grown by 500 percent over the past 10 years, according to CareerBuilder.  60 percent of employers using social media to research job candidates in 2016.

    While it can provide a wealth of information about an individual’s social habits, it can also provide misinformation that steers HR employees down the wrong path. In addition, some states have already passed legislation that prohibits employers from requiring potential or current employees to share their social media information.

    Researching an employee’s social media profiles can be beneficial, however. If the job applicant works in public relations, automotive direct marketing, or social media, for example, an evaluation of his/her online presence and knowledge can be invaluable.

    A candidate’s profile on LinkedIn provides professional recommendations and connections, as well work experience verification. While you should be very cautious when researching potential candidates on social media, researching their LinkedIn profiles is generally a safe bet, while exploring Facebook is probably not a great idea. To avoid making any mistakes with social media background checks, partner with a knowledgeable background check company.

    Continuous Screening Will Increase

    Many companies screen employees one time using pre-employment background checks; however, some organizations are now adopting continuous, post-hire screening. This provides employers with continued peace of mind and helps keep employees on their best behavior. However, it may also make employees feel uneasy or that they can’t be trusted. HR employees must create a clear, well-crafted policy around continuous employee background checks then communicate the policy with honesty and transparency.

    Other considerations include complying with EEOC regulations to ensure the screening program is not discriminatory, dealing with employee morale and culture issues, and obtaining consent from employees to be continuously screened. Continuous screening requires explicit employee consent. In some states, consent is needed for each screen, while others allow for a more evergreen policy.

    It’s not clear if an employee can be terminated for a refusal to consent to continuous screening without some explicit employer policy, making the issue more complicated. For this reason, legal counsel should always be consulted before implementing any new screening program.

    Despite these issues, we expect that the amount of continuous screening will continue to expand in 2018.

    Background Checks for “Gig” Workers Will Get More Stringent

    The “gig economy” has exploded over the past few years—most notably with transportation services such as Uber and Lyft. According to a report from Intuit, 7.6 million people will be part of the on-demand gig economy by 2020, and that slice of the labor market will grow by 18.5 percent per year over the next five years. But recent incidents have occurred that have put such companies in the spotlight for their lax background checks.

    Because many of the workers in the gig economy aren’t employed full-time, the companies they work for don’t always perform due diligence in terms of pre-employment background checks. Some states have already strengthened background checks of gig economy workers. In August 2016, Massachusetts passed legislation to regulate drivers of “Transportation Network Companies” (TNCs) such as Lyft and Uber by requiring them to undergo a full state Criminal Offender Record Information (CORI) background check. However, many other states and companies are lagging behind in addressing these issues. In 2018, we expect more legislation will be passed to regulate such workers.