Search engine optimization, otherwise known as SEO, can be of great benefit to local business owners. Your goal with SEO is to ensure your business ranks at the top of search engine results, and above your competitors when local customers perform a relevant search. With so much advice available for improving your local SEO strategy MI, you may feel overwhelmed and unsure of where to invest your time, energy, and resources. By following the proven tactics below, you will give your business the best shot at reaching the top of the searching rankings in your local Michigan area.

1. Optimize Your Website’s Content for SEO

Strategies to improve the content of your web pages to be friendlier to search engines form the basis of SEO. SEO is always changing, and methods that used to work, such as keyword stuffing, are no longer recommended. Today’s SEO focuses on crafting value for the visitors of your website. Provide them with information about your products or services and contact information in an easy-to-navigate way. Make sure your site is optimized for mobile viewing, which will also boost your local SEO Michigan ranking.

2. Encourage Customers to Leave Reviews

According to recent surveys, many potential customers read online reviews to help them decide which local business to choose. Reviews not only give a favorable impression of your business but also inform readers about your service or product. Make it easy for customers to leave reviews by linking accounts to your website. If a client tells you they had a great experience working with you, gently ask them if they would leave a review—you may be surprised how often they will. These reviews improve your online image as well as boosting your search rankings.

3. Claim & Fill Out Your Google My Business Account

No matter where your local business is in Michigan or what industry it operates under, having a Google My Business account is a crucial part of a successful SEO strategy. The first step is to claim and verify your business, a relatively simple process. Once your profile is set up, fill out every area entirely, ensuring that all your contact information, such as your business’s address, phone number, and email, are accurate. Add a brief but informative description of your business but steer clear of keyword stuffing or other outdated SEO techniques.

4. List Your Business on Other Business Directories

While Google My Business is an important directory to be a part of, it’s not the only one. Other sites, such as Citysearch and Yelp, are used by customers all over Michigan when making decisions on where to spend their dollars. Claim your business on each of these directories, ensure all information is up-to-date, and fill them out according to the individual website’s specifications.

By taking these steps to improve your business’s SEO, your website will rise to the top of the search rankings, gaining you more business and visibility.