The Power of Search

This may come off a bit odd as we discuss the wealth of knowledge that Google offers, but it’s the truth now. When people want to know something, the first thing that comes out of your mouth is, “Google it”. They are so well known as the trusted source of information. It’s no wonder their mission statement is, “to organize the world’s information and make it universally accessible and useful”.

If you don’t think to Google before getting into it, I highly recommend you change your process. This is true even for the trucking industry. If you really want to know how to reduce your truck insurance online, well, your first step is to go to the source of knowledge, Google.

 Trucking Insurance Premiums Online

We’ll break down three ways you can reduce your trucking insurance premiums online with the use of Google. It’s free and accessible, who doesn’t like that?

Know Your Trucking Insurance Companies

To know them means to understand what trucking insurance companies are offering insurance for your type of trucking operations. With the power of Google, you’ll be able to learn a lot about the specific insurance companies out there that may be a good fit for your company. The more information you’re armed with the better.

Understanding the carriers helps you in several ways:

  • Save time
  • Save money
  • Reduces submission friction 
  • Identify specialty brokers that represent these companies

To start, all you need to do is type in the search bar “Top 10 Trucking Insurance Companies”, or something similar to pull up a list of results. I will warn you that there are a lot of media companies out there that push out tons of irrelevant content just to rank high in google, so be careful. You can always discuss your findings with a specialty broker to see what they have to say.

Trucking Insurance Premiums

Identifying Specialty Trucking Insurance Brokers

Trucking insurance is different, it’s complicated, it’s a specialty product that needs to be handled by a specialty broker. I strongly encourage you to seek out the best brokers that only deal with trucking insurance. By using google you’ll be able to find truck insurance brokers online either locally or nationally. A local broker does not equal a better price, in fact, often the national brokers will have the best trucking insurance products to sell online.

Here are a few reasons a specialty trucking broker is best:

  • Access to more truck insurance companies
  • Offer better insurance products
  • Better overall understanding of trucking operations
  • Ability to create a comprehensive trucking insurance program
  • Increases chances of obtaining the most competitive quote

When you’re on google just type in something like, “trucking insurance brokers”. You’ll receive a list of local specialty shops as well as those that rank high on google for this specific search term. Take a look at their reviews and websites to get a better understanding of what they’re able to offer. After you’ve identified 2, reach out online via their chat feature or give them a call to discuss their solutions to your trucking insurance problem. We do recommend keeping it to just 2 brokers. If you get more involved they may actually slow down the process. 

Pull Risk Management Resources 

This is a cool trick that many don’t know about, pulling completely free risk management material when searching on google. The number one way to reduce your trucking insurance premiums online is to grab this type of material and implement it into your business. However, don’t expect immediate results, this is a long time play that will have a great effect on your overall business.  

Here are a few things to search for when looking for trucking risk management material: 

  • Truck driver safety checklist
  • Tractor-trailer maintenance checklist
  • Semi-truck pre-inspection checklist
  • Semi-truck post-inspection checklist 
  • Employee handbook 
  • Fleet safety management 


You don’t have to have a lot of money to manage your trucking company effectively. Use what is available right at your fingertips to drive down your commercial truck insurance companies. To summarize these tips, when you have a question, google it. Look for reputable insurance companies that specifically write commercial trucking, identify specialty brokers that understand the trucking industry, and grab free risk management resources directly online. Lastly, act on this newly found knowledge. We both know knowledge without action is just stupidity.