Video marketing has emerged as the next big thing in online marketing. Don’t say that you didn’t see it coming. Videos had been popular for long and now internet giants are pumping millions into this segment. Social integration also makes videos a powerful medium to reach potential customers.
Major businesses all over the world have adopted video marketing wholeheartedly because of its ability to engage with potential customers. Why, even Donald Trump has gone on YouTube to communicate his messages. Statistics underline the popularity of videos. Syndacast claims that in 2017, as much as 74 percent of the total internet traffic will be video. Several studies have also shown that emails that have the word ‘video’ in the subject line have increased open and click through rates. Microblogging platform Twitter has admitted that tweets with videos get significant retweets.
If videos enjoy immense popularity, can you afford to ignore them? Of course, it might be difficult for novices, but there are several companies to help you out. If you are new to video marketing, take a moment to check out our listings of video marketing companies in San Francisco.
The popularity of videos can be attributed to several facts. Here are some of them.
1. Facebook is promoting them actively, and so is YouTube
Videos posted on Facebook get about 8 billion views/day. This figure will only increase in the coming years. Videos have immense potential to keep your viewers engaged. Facebook even allows users to watch videos while surfing their news feed. The social media giant has invested heavily in its video infrastructure. This is a great opportunity for marketers.
Credible has several listings of video marketing companies in new york city. Browse through the selection and take a pick.
2. SEO benefits
Google loves videos. That is probably because they own the video sharing service YouTube. Videos frequently make it to the top of search engine result pages. Google wants to show the best results to their users. Since videos engage users and enjoy higher click-through rates, they almost always make it to the top ten. If your videos make it to SERPs, they will drive traffic to your website.
Feeling stuck? Video marketing companies can help you launch a highly effective explainer video marketing campaign to promote your business.
3. Videos make it easy to process information
The world is suffering from a strange condition called information overload. There is no limit to the amount of information we receive in a day. Much of this is in formats that make processing difficult. Videos are an exception to this. You don’t have to exercise too many of your gray cells to process a video. This also makes videos the best platform to create maximum impact.
4. Viral potential
Videos have the potential to go viral. Good videos are shared and reshared than any other form of content. Businesses can use videos to showcase their products and services. Videos serve several purposes. They educate, entertain, inspire, and engage. DIY videos, for example, are a huge favorite with visitors who want to learn new skills. Product reviews help customers to take an informed decision before making a purpose. In fact, brands that upload informative and engaging videos to educate and entertain their customers are considered more trustworthy. Videos create engagement and drive traffic to your website. They are better at conveying information than any other kind of content. They also inspire trust and admiration. It is not surprising that videos have become a powerful tool in every savvy marketer’s arsenal.
According to statistics published by Wyzowl, about 61 percent of businesses already use videos as an important marketing tool. 66 percent of them started using videos only recently. In the coming years, more and more businesses will adopt this trend. If you are still skeptical of the power of video, we have got some more facts and figures to convince you. You don’t have to use video just because everybody else is doing it. You should use it because it is the most profitable and versatile digital marketing tool available out there.
5. Video boosts your conversion rates
Product videos have the potential to turn visitors into buyers. In fact, when a product video is added to the landing page, it can increase your conversions by up to 80 percent. Visitors who watch a product video that explains how that particular product is used are more likely to buy it than those who simply read a product description. That explains why videos should accompany your product listings.
Why videos work? Simple – of all the five senses we have, vision is the most powerful. Seeing, after all, is believing. If you can put together a video that clearly shows how your product will make their lives better, they are going to buy it. If a picture is worth 1000 words, think about the impact of a moving picture.
6. Video offers better return on investment
If you are still unsure of the potential of video, we have got yet another figure to excite you. 76 percent of businesses that use video marketing say video provides excellent returns on investment. Of course, it is not easy to produce a good video but the ROI justifies the cost. Besides, it is now possible to find excellent video editing tools online at affordable prices. And you don’t have to invest in an expensive camera to shoot a video. Even a smartphone can produce a good quality video. Your videos don’t necessarily have to be perfect. The content is more important than visual quality.
7. Video helps build trust
Trust is the cornerstone of relationships. Content marketing itself is used to build trust and loyalty. When you provide useful information, you will not have to try too hard to sell your products. Your customers will automatically come to you.
Purchasing decisions are almost always taken at the spur of a moment. If you can create the right emotions in your target audience, converting them is easy. Video engage your customers and ignite the right emotions in them.
A lot of people are still skeptical about buying products online. They are worried that they would be cheated. Through effective video marketing strategies, you can present your products in a manner that builds trust.
Compared to other forms of online marketing, video marketing produces better results. If you are looking for capabilities to get started, look no further than Credibase, the network connecting professionals and companies to new business opportunities, and get your video marketing strategy in place right away, and ready for 2017!