5 Reasons to Use Animation in Your Brand Video Content
Marketing video animation is an effective addition to a product’s recognition kit. Perhaps the most resourceful and cost-effective digital marketing strategies. It allows you to tell your brand’s story uniquely, and in an appealing way in just one or two minutes.
Using animated videos gaining popularity. This video content can make a high-yielding impact on the consumer with minimal resources. This is the reason why so many businesses are turning to 2D animation agencies to craft stimulating animated videos for their brand.
Right here are five reasons why marketing video animation may be brilliant for your brand and advertising.
Broad Consumer-base, Bigger Market share
With consumers being bombed with several kinds of online video content, they will positively need to pick somewhat that’s modest, informative, and swift to understand. When it comes to understanding online content, viewing a video is normally more eye-catching than reading a large manual.
Vision is our greatest central sense, and a massive mainstream of consumers are graphical learners. Viewers retain 95% of a message they absorb through video as disparate to only 10% when they read through written copy. Therefore, graphical culture does have a superior influence on the consumer’s mind.
The probabilities of more views and shares upsurge with the use of video animations. This is because they create videos easier to understand. Consumers will be stimulated to share animated videos with their friends and family. Consequently, they will become your brand’s supporters.
Difficult Themes Can Be Simply Streamlined
By marketing video animation, videos can bring impressions to life in a way that copy or live telecast can’t. Whiteboard animations are very impactful in defining step-by-step procedures in an entertaining and simple way, seizing your customer’s attention. They can have an enhanced comprehension of your brand in just a few minutes.
TED-Ed videos are one good example. With over 9.5 million subscribers on YouTube, it is one of the most widespread educational channels on YouTube. Challenging topics are abridged for the audience using thought-provoking animations.
You’re Well Connected with Your Customers
Using animated videos for your brand marketing video animation is a great way to associate with customers on a more individual level. Video animation makes it easy to display your brand’s exclusive standpoint and personality. It nests in the thoughts of your customers for a longer period.
One study established that 91% of consumers are likely to compensate brands for their ingenuity. They share the brand among their groups, and 62% are expected to buy from a brand that articulates itself with genuineness.
With animated videos, your product or service gets a far-fetched chance to be genuine and put forward a distinctive point of view.
You Can Answer Common Questions through Marketing Video Animations
Animated explainer videos offer you a chance to respond to queries, address customer apprehensions, and share all features and benefits of the brand before your customers even ask you to. Written manuals are expected to be overlooked or missed, but an animated video can reveal all details in a short time.
You can amplify your conversions by as much as 80% by merely placing up a short explainer video on your website and any of the social media platforms.
Marketing Video Animations Are Cost-Effective
Explainer videos are inexpensive to create when associated with other types of content. When you film live videos, there can be a broad list of related expenditures. You will have to cast performers, scout for sites, organize props, schedule for shooting, and post-production, and the list goes on. Moreover, editing or tweaking the video content can be a costly and time-consuming effort.
On the contrary, with an animated explainer video, you can get liberated from a lot of this frustration. You can easily get in contact with a marketing video animation agency or animator and only be concerned about the deliverable.
You will effortlessly be able to cope with even the minute details until the last minute and give the final touches, and this will not be conceivable with live videos or TV advertisements. In live commercials, you have to stand to affirm the decisions that were made before the filming of the video, and any changes will add cost to the already incurred expenses. With animated explainer videos, however, you can alter the storyline, modify the character details or theme without upsetting the scope of the project.